Who is Magruder Laser Vision?
Magruder Laser Vision (previously LaserVue Orlando) is one of Orlando’s most successful laser vision centers. They rebranded right before this project began, and it was my job to make good first impressions about their new brand. They have accomplished many “firsts” and are masters of their craft. With that being said, their old website was a dated system which did not allow staff to update content. They needed an easy-to-update responsive website that would generate consultation signups and spread information about their services as well as their community involvement.
How we solved their problems
My colleague Justice Mitchell and I designed the site to look good across all screen sizes. I built a custom theme using bootstrap, complete with large calls-to-action, simple navigation for mobile and desktop, as well as a consultation signup component that was reused heavily throughout the site. The site has received a lot of positive reviews, and I love seeing the consultation signup requests roll in. It has been a pleasure to develop this site with my new partner, Magruder Laser Vision. I look forward to maintaining the site, updating, and extending it for years to come.
This client has been a tremendous learning experience. I have been closely monitoring their google analytics for over a year now and have gained many insights from them. I know that over 80% of the traffic this site receives takes place on a mobile device, predominantly iOS. We recently re-designed the mobile navigation and we have seen a large increase in consultation appointments as well as contest signups.